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GTM Advisory for EdTech, SaaS & B2B

Turn strategy into repeatable revenue growth.

AY Globe helps growing companies sharpen their go-to-market: who to sell to, how to win them, and the sales and CRM systems that make growth predictable.

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What we do

Advisory across the full go-to-market

Six focused practice areas that work on their own or together.

GTM Strategy

Define your ideal customer, positioning and launch plan so every growth motion has a clear target.

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Sales Advisory

Design a repeatable sales process, from lead qualification to closing, that your team can run consistently.

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CRM Consulting

Configure and adopt a CRM that reflects how you really sell, with clean data and useful reporting.

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Business Strategy

Align growth goals, operating model and priorities so leadership moves in the same direction.

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Market Expansion

Enter new segments and geographies with a structured, evidence-led approach to risk and sequencing.

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Martech

Choose and connect marketing and sales technology so your stack supports growth instead of slowing it.

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Industries

Built around how your market buys

We focus on sectors where sales process and systems decide growth.

EdTech

Admissions-led and learner-acquisition businesses with long consideration cycles and counselling-driven sales.

SaaS

Product-led and sales-led software companies building predictable pipeline and expanding into new markets.

B2B Businesses

Service, manufacturing and technology firms formalising how they find, win and grow business accounts.

See how we work in each industry

How we work

A clear, collaborative consulting approach

Four stages, with your team involved at every step.

  1. 01

    Diagnose

    We study your market, customers, funnel and current go-to-market motion to find where growth is blocked.

  2. 02

    Design

    We build a focused GTM plan: segments, positioning, process and the systems to support them.

  3. 03

    Deploy

    We work alongside your team to put the plan into practice, with clear owners and timelines.

  4. 04

    Optimise

    We review what the data shows, refine the approach and hand over a system your team can run.

CRM Product

AY Globe CRM: in development

Alongside advisory, AY Globe is developing a CRM product. It is not yet available, and product details will be shared once they are confirmed.

About the CRM product

Insights

Perspectives on go-to-market

All insights

Ready to build a go-to-market engine that scales?

Tell us about your business and goals. We will come back with a clear view of where we can help.

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Or reach us directly:Aygtmglobe@gmail.com+91 97722 34588