GTM StrategyDraft
How to define an ideal customer profile that your sales team can actually use
An ideal customer profile only helps if it changes who your team talks to. Here is a practical way to build one.
5 min readRead
Insights
Perspectives on go-to-market
Practical thinking on strategy, sales, CRM and growth for EdTech, SaaS and B2B teams.
Draft: The articles below are draft placeholders for editorial review. They are general educational content and contain no client results or statistics.
CRM AdoptionDraft
Signs your CRM is hurting, not helping, your pipeline visibility
If your team works around the CRM instead of in it, the problem is rarely the software. Look for these warning signs.
4 min readRead
B2B GrowthDraft
A practical framework for entering a new B2B market segment
Expanding into a new segment is a sequence of testable bets. This framework helps you take them in the right order.
6 min readRead
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